Social Media Guidelines

Staff or faculty of academic and administrative units may create social network pages, profiles, boards or feeds on behalf of their department, school, college or program. Administrators of such networks should be aware that they are acting as representatives of the University with each comment, photo, post or tweet. The Brand Foundation section of the USA Brand Guidelines should be applied to social media as well as print and other communications.

In general, best practices for social media include the following:

  • You are responsible for what is posted on the account you manage. Be professional and disciplined while representing the University, and monitor your accounts regularly. Profanity, personal attacks and business solicitations are prohibited, and should be deleted if they are posted as comments by external users.
  • Social media networks should not be used by University employees to endorse private businesses, or for personal financial gain. Sharing of content and engaging with other social media accounts that are official sponsors or partners of the University is permissible.
  • State laws and University policies governing ethical conduct and conflicts of interest are applicable to social media.
  • University social media accounts should not endorse particular political candidates or electoral causes.
  • University employees contributing content to USA social networks must adhere to policies and laws governing privacy of information and records. Any information that should not be shared with a third party under existing University policies or applicable laws should not be disclosed on a social media site.